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ASICS launches new watch range with the Institute of Sports and West End Collection.

ASICS has appointed West End Collection as their exclusive watch distributor in Australia and New Zealand for their revolutionary new athletics watch range.
Seiko Instruments, producers of the new ASICS watch range, have been working the Institute of Sports to create what has been coined the ultimate runners watch.
New technology, devised utilizing algorithms that are more accurate than GPS, have seen the creation of a revolutionary runners watch that is able to more accurately measure athletic performance.

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