Nordgreen's story began in 2017, with the notion of an ‘active’ brand, for which thoughtfully designed timepieces are the means for bringing positive change. The founders, Pascar Sivam and Vasilij Brandt, envisioned watch designs rooted in a rich Scandinavian tradition that interlink purpose and functionality with timeless aesthetic appeal that can be passed onto the next generation. It’s their default setting to approach life with passion, and to treat the environment with respect. And with respect comes responsibility. Nordgreen is aware of the multiple layers that responsibility contains, and acts upon them with transparency. They are 100% committed to making sure our environmental footprint is zero, and feel a responsibility to give back where they can, to help those less fortunate than ourselves.