Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners Michael Witt Johansen and Lars Gram-Skjønnemann with his descriptions of the exquisite splendour of the Arctic landscape. Inspired by these beautiful images the two Danes started to develop the vision of a new watch brand - a watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself.
The idea for BERING was born.
BERING merchandise is made from first-class materials, which have guaranteed durability and are in perfect harmony with the timeless design.
Are you a retailer and want to become a stockist?
West End Collection offer many tools for their stockists including an online Warranty search and access to many brand related downloads. Find out more on becoming a Stockist.