01 September 2020
2020 was a tough year for everyone. The global pandemic meant that nobody could travel and that industries had to pivot - and quickly!
The International Jewellery Fair that is held in Sydney each year was cancelled, so West End Collection hosted its own Virtual Jewellery Fair - with HUGE success.
We were still able to present new Collections and Special Offers to our Australian and New Zealand customers through the power of the internet. Our Virtual Jewellery Fair ran for 1 month which allowed customers to book times that were suitable to their schedule and have on-on-one meetings with our Sales Team without interruption.