31 August 2019
West End Collection created a huge stir at the 2019 International Jewellery Fair in Sydney.
The enormous booth in the front row of the new Sydney Convention and Exhibition Centre packed retailers from across Australia and New Zealand, all of whom were eager to be the first to secure the new releases from international power houses such as Maurice Lacroix, Ted Baker, Claude Bernard, ICE watch, Bering and Festina.
2019 was also the premiere exhibit for Georgini Jewellery's new releases under the ownership of West End Collection. Two new Collections, Eclat and Genesis were previewed at the Fair with rave reviews. The new Georgini Gold Collection was also previewed, showing a stunning range of solid gold rings set with 1 1/2, 2 and 2 1/2 carat stones, ideal as 'promise' rings, all with matching stud earrings and pendants.