For more than 40 years, Maurice Lacroix watches have been manufactured in the company's own state-of the-art workshops in Saignelegier, Switzerland.
The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship.
It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher designs backed by patented technologies.
The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success.
It is this “Success is journey, not a destination” which is at the heart of the brand's culture.