Festina was created in 1902 by the Stüdi family in the city of La Chaux-de-Fonds, in Switzerland.
Building on more than 100 years of watch-making history, Festina transcends short-term trends to produce watches that are timeless. Festina watches offer exceptional product quality, convenience and functionality at a competitive price.
In 1992 Festina became the official Timekeeper of the Tour de France until 2016, staying for decades closely linked to the world of cycling as a sponsor / timekeeper of the most important events of the cycling agenda (Tour of Spain, Tour of Britain, etc. .).
After twenty-five years sponsoring the Tour de France and other sports competitions, Festina in 2016 acquired actor, Gerard Butler, as ambassador of brand and image of its campaigns worldwide thus moving its brand positioning towards the Lifestyle territory, for the first time together with a prestigious international cinematographic face.