Australia’s Leading Watch Distributor

West End Collection is Australia’s leading watch distributor, managing the distribution of high end brands to stockists in Australia, New Zealand and the Pacific Islands. As a leading brand ambassador in Australasia, West End Collection represents STORM London, Ed Hardy, Tapout and Ingersoll Watches.

West End Collection provides retailers with a balanced portfolio of brands and popular products, supported with a holistic management system and second-to-none after sales service. Support includes in-store branding and online stockist tools. As such, the retailer benefits from excellent return on investment; the marketing maximising brand awareness and customer flow into stores.

As a brand ambassador, West End Collection is committed to strengthening brand reputation and popularity in Australasia; ensuring the brands and products are accessible to this sizeable consumer market.

To find out more about West End Collection, head to the About Us page.

Are you a retailer and want to become a stockist?

STORM Stockists' Store FrontWest End Collection offer many tools for their stockists including an online Warranty search and access to many brand related downloads. Find out more on becoming a Stockist.

Are you an existing stockist?

Need an account?  Register for an Account

For those already stockists, but don’t yet have login.

We're happy for you to call…

If you have any questions, as either a potential stockist, an existing stockist or a brand representative, please don’t hesitate to call.

Australia: 1300 765 990 | International: +61 (07) 3844 6699