West End Collection

Australia’s Leading Watch Distributor

West End Collection is Australia’s leading watch and jewellery distributor, managing the distribution of major international brands to the biggest chain stores, such as Myer, David Jones and Glue Store, as well as independent retailers throughout Australia, New Zealand and the Pacific Islands.

As a leading brand ambassador in Australasia, West End Collection represents major international watch brands including Maurice Lacroix, Ice-Watch, Bering, Festina, Claude Bernard, Paul Hewitt, Ted Baker, Superdry, Rose & Coy, Doxie Watches, Disney, Christian Paul, French Connection, Ingersoll, plus the Swarovski Group's jewellery brands; Adore and Karl Lagerfeld. West End Collection is also the owner of Georgini Jewellery which is marketed globally.

West End Collection provides retailers with a balanced portfolio of brands and popular products, supported with a holistic management system and second-to-none after sales service. Support includes in-store branding and online stockist tools. As such, the retailer benefits from excellent return on investment; and marketing to maximise brand awareness and customer flow into stores.

West End Collection is committed to strengthening brand reputation and popularity in Australasia; ensuring the brands and products are accessible to this sizeable consumer market.

To find out more about West End Collection, head to the About Us page.

Are you a retailer and want to become a stockist?

STORM Stockists' Store Front West End Collection offer many tools for their stockists including an online Warranty search and access to many brand related downloads. Find out more on becoming a Stockist.

Retailer Online Ordering Portal

Online Wholesale Store Authorised West End Collection retailers, access our Online Ordering Portal here, to place and track orders, receive special offers, access all of the latest releases and receive the lowest possible prices.